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Did you know that the medical aesthetics industry is projected to grow by 14% annually through 2026? This data is from a previous analysis of McKinsey & Company’s “Life Sciences Practice” about future growth potential in aesthetic treatment.

This trend emerges in the global market, driven by the consumer demand for cosmetic procedures. Statistics indicate that revenue for US medical aesthetics manufacturers totaled about $9 billion in 2022, with consumers spending approximately $25 billion on aesthetic procedures and products. Despite evolving economic conditions, consumers remain brand-loyal and maintain previous procedures. Medical aesthetics stay resilient to the uncertainty of the future, maintaining consumer demand and creating new products and services. Let’s explore the key trends shaping its future.

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Woman making Beauty Procedures in Beauty Salon

Growing Consumer Demand in the Medical Aesthetics Industry

A comprehensive market report can provide valuable insights into consumer behavior and preferences, enabling manufacturers and practitioners to develop an effective go-to-market strategy.

Consumer expectations are becoming increasingly demanding. As a result, the projected consumer demand for these treatments is on the rise. Healthcare manufacturers and providers are working hard to meet the growing demand for medical aesthetics treatments. The opportunities for rapid adaptability tend to be a key to staying competitive in the aesthetics market.

These consumers’ growth in the medical aesthetics market can be attributed to several key factors. Firstly, there has been a notable increase in the availability of medical aesthetics product segments and a proliferation of outlets providing aesthetic services. These outlets include traditional medical spas, specialized aesthetic clinics, and online platforms, offering broaden customers access to cosmetic treatments such as dermal fillers, energy-based devices, and nonsurgical skin removal treatments.

Furthermore, advancements in technology have led to the introduction of treatments and procedures, attracting consumers seeking effective solutions for their aesthetic concerns. Treatments like laser hair removal, facial rejuvenation procedures, and minimally invasive skin tightening techniques have gained popularity in the medical aesthetics market.

Additionally, social media platforms have been driving awareness and interest in aesthetic treatments. The consumer bases expand. Many social media users seek procedures to maintain a youthful appearance and improve their aesthetic appeal.

Despite the challenging pain points, evolving macroeconomic environment, and financial constraints, consumer loyalty toward aesthetics space and procedures remains positive.

Embracing Innovations and New Business Models

Medical aesthetics faces an increasingly diverse consumer base and changing consumer sentiment. Stakeholders must adapt their service delivery channels rising accordingly. Shoppers, seeking promotions, amid financial constraints and fluctuating economic conditions. Understanding consumer diversity and segmentation is key to targeting different consumer segments.

Technological innovations are at the forefront of meeting the evolving demands of an increasingly discerning consumer base within the medical aesthetics industry. Recent advancements have addressed pressing concerns, such as the neuromodulation injections maintenance and the treatment of skin laxity and mild to severe acne. Examples include Revance’s Daxxify and Gladerma’s Alluzience, offering new formulations of neuromodulators. Cytrellis’s Ellacor for nonsurgical skin removal treatment and Cutera’s AviClear for laser acne treatment also underscore the industry’s commitment to enhancing consumer satisfaction and addressing complex aesthetic needs.

Furthermore, the beauty industry develops and adopts new technologies in business models. Integrating technologies, augmented reality (AR) and artificial intelligence (AI), is revolutionizing the consumer experience. AR enables virtual try-ons, while AI provides personalized product recommendations, fostering greater engagement and satisfaction. This shift toward tech-driven models is reshaping the landscape of medical aesthetics, emphasizing authenticity, inclusivity, and innovation.

Additionally, the rise of e-commerce platforms, subscription boxes, and influencer marketing signifies a broader trend toward digital disruption. It empowers consumers with more choices and convenient access to beauty products. Additionally, e-commerce supports a hybrid model, connecting offline and online segments of business processes and customers.

Expanding Access to Aesthetic Treatments

The popularity of aesthetics treatments has risen, causing a pressing need to assess consumer sentiment and tailor offerings to meet consumer preferences.

Expanding access to aesthetic practitioners and products involves making them more readily available and affordable. Cosmetic treatments are easily accessible regardless of geographical location, socioeconomic status, or previous experience. Clinics, local spas, or online platforms offer different products or treatment methods, expanding clinic hours to accommodate diverse schedules, and leveraging telemedicine technologies for virtual consultations and follow-ups. The main benefit for patients is a procedure without facing a long-time waiting or travel constraints.

Affordability is another critical aspect of expanding access to the aesthetics procedure. Price sensitivity among consumers often influences their decision to undergo treatment. Lower-price brands and categories of interest can help to address this concern, making treatments more accessible to individuals with varying budget constraints. A strategic buyer, like private equity acquisitions, plays a role in driving down costs by investing in efficiency improvements, bulk purchasing agreements, and streamlined operational processes.

Strategic buyers may target specific market segments based on consumer preferences, investing in technologies and services that align with popular trends. This targeted approach ensures that the aesthetics market has relevant products for a diverse audience.

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Enhancing Provider Engagement

Providers, including dermatologists, plastic surgeons, and medical spas, play an increasingly critical role in delivering aesthetic treatments.

Manufacturers must develop a go-to-market strategy that addresses the unique challenges and creates opportunities. As the market value of medical aesthetics continues to rise, manufacturers expanding their efforts to collaborate with providers and broaden their patient base. This involves identifying categories of interest, such as facial rejuvenation segments, expected services in spas, dermal fillers, or surgical aesthetics.

Provider cooperation becomes even more critical in the face of economic uncertainty. Aesthetic professionals may face challenges in maintaining their patient base and sustaining business operations. Manufacturers can support providers by offering training, resources, and strategic partnerships to help them navigate economic downturns and emerge stronger when signs of recession occur.

Additionally, collaborating with a dermatologist or senior partner of brands helps gain valuable insights and methods, ensuring the relevance of products for consumers’ needs. This allows for expanding patient base and increasing sale levels.

Changing Consumer Behavior and Preferences

Survey respondents intended to try a new product if it would solve their issue easily and safely. Facial plastic surgeons agree that consumers have become more educated and brand-aware, seeking products and services that align with their values and preferences. This shift emphasizes the importance of understanding and assessing consumer preferences to tailor offerings accordingly. Survey respondents indicated a growing interest in inclusivity and diversity. These features promote beauty businesses to expand their product lines to a diverse range of skin tones, body types, and gender identities.

Moreover, consumers are increasingly prioritizing clean and sustainable beauty options, driven by concerns about environmental sustainability and personal health. Manufacturers and providers must prioritize sustainability in their product offerings and practices to align with this preference. This includes developing clean and sustainable beauty products formulated with natural ingredients and eco-friendly packaging.

Additionally, fostering authentic connections and communities within the beauty industry has become essential. Beauty businesses can adapt by building a brand story, creating community-driven initiatives, collaborating with influencers, and investing in e-commerce and social media to engage with customers effectively.


Medical aesthetics is set for substantial growth, driven by consumer demand and resilient market dynamics. Healthcare and aesthetics providers must adapt to dynamic changes by embracing technological innovations, expanding access to aesthetics treatment, and creating categories intended for various consumer segments. Furthermore, understanding changing consumer behavior and preferences helps to stay competitive in the evolving market landscape.